This is why newspapers should be careful about publishing ads on the frontpage. At the bottom of front page of today's Philippine Star: BUONG PILIPINAS MAGKAKAGULO... (turn to page 3)
While there'll be no confusing media savvy readers, the ad can still be mistaken for a real title for a real story (it's certainly meant to look like one!) by those who don't buy the paper and don't get to find out, in page 3, that it's just a print ad for Globe.
Timing is off too. The ad came out just when the public is skittish with talks of juntas, revolutions, and coups.
Chuck is right, it is downright sad that people would capitalize on the instability of our country to make a quick buck...but this caught our eye because it was released at a very antsy time and in a big way...but we should also take notice of numerous ads on television, ads that we hardly notice anymore because they go on and on and on...but these seemingly harmless ads do a lot of damage to our psyche too.
There's an ice cream ad out right now that shows that the Filipino family is being fragmented by so many distractions...and the solution to all this familial strife? A tub of ice cream! WOW. Family in trouble? Can't bond with your husband and kids? Misis, ICE CREAM LANG ANG KATAPAT MO. Wow.
It's sad that ads that supposedly enrich our lives actually cheapen them.
Posted by: Tom Meneses | May 03, 2005 at 10:50 AM
It's sad that even the largest companies would be desperate enough to use this gimicks to earn extra profits.
Posted by: Chuck Gutierrez | May 02, 2005 at 08:18 AM